First we capture and anonymize the location data from the connected simcards in mobile phones within our network in Belgium.

These may be from local subcribers or international subscribers travelling within Belgium.

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Data Science

Next we run reports on top of our anonymised data.

We generate aggregated results sets that contain information about unique visitors per location or amount of journeys to, from or within a location.

We also extrapolate this data into total population numbers.

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You can then request a report via the Proximus MyAnalytics portal.

Through the portal you have access and may use our intuitive data stories to query these aggregated results sets and visualise relevant information.

Users can easily dive deeper into the data and filter and visualise the aggregated results sets per location, origin, profile or time.