You did us proud Red Devils!

by Proximus Analytics

Just who and how many welcomed our team home?

Football fever certainly struck Belgium this World Cup, with every corner of the country getting behind the Red Devil’s incredible campaign. With the official welcoming parade held in central Brussels on Sunday 15 July, we took a closer look using the Proximus MyAnalytics Visitor report.

Comparing the parade area on Sunday 15 July with the weekend prior, here are three interesting insights:

There was an increase of nearly 30,000 more unique visitors, with a total of 63,300 registered between 12.00 and 17.00. Although some of these people may not have been there for the parade, we can assume that the majority was as numbers dropped back down considerably after proceedings ended and we barely saw any change in the people that stayed overnight in Brussels.

Every region of Belgium was represented in sharing the team’s success, with large increases to normal counts. Special mention to the top three regions of Hainaut, Walloon Brabant and Flemish Brabant for their support on the day – it seems football fever really struck in Wallonia!

Although the bus route saw an increase of approximately 4 times more visitors than normal, most supporters opted to be part of the festivities at the end point of the parade in the Grote Markt, boosting the regular numbers by nearly 2.5 times. Visitors were registered as staying for at least 30 minutes so we can see they weren’t passing through by coincidence.

If you want to check out a Visitor Analytics report for yourself you can do that here (open in Chrome or Firefox) or compare it with the previous weekend. If this sounds like something you are eager to learn more about you can find more information here or contact us.

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Within Proximus we are specialised in big data and location insights. We strive to create value for different organizations by providing location insights products, near real-time location based services and custom services. 

Proximus Analytics, Big Data & Location Insights Team