As a retailer, understanding more about both your existing and potential customers is vital in order to make better decisions and build growth within a competitive market.

Location insights will provide a deeper understanding of people movements and behaviour in and around your store or existing promotional areas. These richer insights will allow you to make more informed decisions on future business activities, whether that be an optimised shopping experience for your customers, a new OOH campaign or a new store location.

The interactive and easy-to-understand reports from Proximus MyAnalytics provide you with insights that help make better business decisions:

  • What is the origin and behaviour of people passing by my shop, POS or OOH advertising location?
  • What happens in my shop - what is the profile of my shop visitors and how can I improve their experience?
  • What is the effect of my promotional efforts? How can I be more targeted with my promotional activity?
  • Which new store location will attract the largest or the right audience for my brand?
  • What are my optimal opening hours to attract most business?
  • What rental fee should I pay or ask for this location?

Discover our solutions for this industry

Visitor & Event Analytics

Collect aggregated information on any type of visitor to an area, whether they be event attendees, shoppers or tourists.

Read more

Journey Analytics

Collect additional information on trajectories of people in, through or around your area of interest.

Read more



ICT Personality of the Year 2017 about big data Read more


What do you know about the Book Fair thanks to MyAnalytics? Read more


IoT & big data: from dream to reality thanks to co-creation Read more